The Hut Group, a large online Health & Beauty retailer and brand owner, and recent purchaser of Glossybox, has announced its acquisition of UK-based Illamasqua. The award-winning prestige cosmetics brand was founded in 2008 by Julian Kynaston, and is known for its professional-grade products. Joseph Corré joined the brand as co-owner in 2010.
 
Illamasqua is revered in the beauty industry for its fearless dedication to creativity and self-expression and its campaigns that celebrate diversity. With a theatrical heritage, its professional products have gained a cult following from both customers and makeup artists. Standout products include Hydra Veil and Beyond Powder.
 
Since its launch, Illamasqua has also upheld a strong commitment to never permit animal testing on any of its products, a principle that The Hut Group will continue to support.
 
Illamasqua has branded stores located in Leeds, Liverpool and London. Its products are also stocked in Selfridges and Debenhams in 15 locations across the UK and are available direct to customers online, through illamasqua.com and THG-owned lookfantastic.com, amongst others.
 
The brand also offers make-up courses within The Illamasqua School of Make-up Art in London, helping to nurture the next generation of qualified artists and enthusiasts.
 
This investment represents a further investment in THG’s international Beauty offering. THG is already Europe’s largest retailer of premium beauty products – including MAC, Bobbi Brown, Estée Lauder and Lancôme – through Lookfantastic.com, and also owns a host of luxury Beauty brands including ESPA, Mio Skincare, Mama Mio, Grow Gorgeous, and Glossybox.